Someone finally said it. Maybe, we’re doing it wrong. But perhaps not in the way that we think…
Bloggers = mainstream media
At this year’s Eat. Drink. Blog. conference in Perth, one of the highlights for me was Thang Ngo’s presentation on mobile and the future of blogging. In it, he warned us that if we’re not careful, bloggers could be dethroned by a more tech, mobile and analytics-savvy crew. He pointed out that our success, whether measured by google rankings, page views or the less tangible ‘relevance’, is in many ways a happy accident, whereby traditional media dropped the ball – they got online too slowly and we were already there. But complacency and failure to move with the times could leave us straggling behind.
Every day, it seems we are becoming more and more like traditional media, and they are becoming more and more like us. Could punchy, short, media-rich content save us? Certainly it would drive traffic and increase unique views. And then?
There’s more to blogging than numbers
As bloggers, what’s the aim of the game? Is it to be seen by as many eyes as possible? Of course if we write, we want to be read, so it makes sense to know how to ‘be seen’, but as I write this, the top story on News.com.au is ‘Box Office Bombs: the 15 worst movies in film history’, so clearly numbers are not all there is to blogging.
Saying ‘no’ to PRs
Then something significant happened. For the first time since I first attended Eat. Drink. Blog in 2011, somebody got up and talked about working with PR companies and said something other than ‘just do what feels right to you’ or ‘full disclosure’.
Phil Lees, the blogger behind ‘last appetite’ and Social Media Manager for Tourism Victoria, said that in his opinion, food bloggers shouldn’t write sponsored posts, because sponsorship influences the kinds of things they write about, and that will influence their readers.
This was hardly revolutionary, but all hell broke loose in our little corner of the twitterverse. As Phil himself tweeted:
You are an expert
Let me put it this way. PRs contact you because you are an SME; a subject matter expert. You are an ‘influencer’, with a strong brand. But how did you become an SME, how did you build that ‘brand’? Probably through hard work and dedication. Probably through your unique voice. Probably because you were good at finding something or saying something or doing something in a way that others weren’t. In a nutshell, you knew something they didn’t, and you were willing to share it.
So you’re approached by a PR company, and they basically want to co-opt your brand, grab some reflected glow from you SME status. They offer you whatever they offer you to get you to say something about what they are trying to sell. There is nothing wrong with this, but there is also nothing right with it.
Your blog is your space
As Erika wisely said in her recent post, your blog is your blog much like your home is you home. If someone wants to provide you with a product or experience that you wouldn’t otherwise be interested in and you wouldn’t recommend, your rejection of their offer should be a forgone conclusion. And if you do write sponsored content, one thing that you can never say is “I write what I want, I don’t let anyone else influence my content.” That’s impossible. That’s impossible anyway, none of us are un-influance-able. But it’s certainly impossible if you’re writing sponsored content.
WTF does that mean?
I’m not saying that if you do PR posts, you are an idiot or your readers are idiots; that you say you enjoyed x brand of cocoa and suddenly your readership is rushing out to buy it, and your blog becomes an value-less platform for product spruikers nationwide.
What I’m saying is, brands are paying to take up space in our ‘neighbourhood’, to be part of our conversation, a conversation they may have no right to be a part of. On a micro level, sure, you can do ‘what feels right to you’. On a macro level, a broader trend develops with outcomes we may not yet have anticipated. Brands may have presence and prominence and power that, frankly, they may not deserve.
Check out another presentation that blew my mind back in 2011, Journalist Simon Marnie on why authenticity and diversity of opinion is so important in blogging (apologies for the picture quality of the video).
I for one am rewriting my editorial policy this week.
in which I respectfully disagree
At the third annual Eat Drink Blog conference this year, blogger Tammi Jonas and chef Simon Bryant ran a panel discussion on local and seasonal food which quickly became a discussion of food ethics. Controversially, both agreed that they would not refuse a meal served to them by their host, even if it clashed with their principles.
I want to briefly examine the line of argument that says if someone serves you up a platter of something you can’t stomach or have an objection to, it is more disrespectful not to eat it than to eat it. Please note I mean no disrespect to either Tammi Jonas or Simon Bryant. The decisions they choose to make regarding food are up to them.
“Refusing hospitality is rude/ungrateful/inconvenient/impolite/makes people uncomfortable.”
This argument holds that basically, you should eat what you are given. It was the way I was brought up myself – the idea that it is rude to be picky, it is impolite to make people feel uncomfortable and ungracious to refuse their hospitality. I don’t agree. I see no reason why a vegetarian refusing a slaved-over meat dish at a dinner party is any more offensive than someone telling a vego or vegan that their much agonised-over food ethics are ‘inconvenient’ or ‘ungrateful’.
There seems to be an assumption here that somehow, your host’s comfort outweighs your comfort as their guest. The whole thing is totally backwards. The idea of hospitality is that as a host, you do not want your guest uncomfortable, unhappy, or traumatised by the food you serve them. If a vego or a vegan or a ceoliac or a picky bastard shows up unannounced, you do your best to do what you can so that they don’t starve. (Mind you, if guests have zany last minute dietary requirements, they may have to go hungry, as it is completely rude to storm in and demand to be catered for).
And there are times when politeness is actually inappropriate. When someone makes disgusting remarks, or racist jokes for example, or when someone threatens you or someone you love, politeness goes out the window, and it is time to say ‘Fuck you, mate,’ or words to that effect.
This is not to say your friends’ bbq presents you, the vego, with a chance to lecture them for supporting factory farming. But the mere fact that your vegetarianism may be an inconvenience doesn’t in any way mean that you’re wrong for not chowing down on that homebrand sausage in its blanket of cheap white bread, marge and super-sweet tomato sauce, any more than you would be wrong for not laughing at someone’s racist joke. Politeness doesn’t trump all.
Cultural Relativism – “When in Rome…”
I once met a vego who stopped being one after travelling through South America. To a tourist, the Argentinean streets seem lined with steak and vegetables are often hard to come by. In some parts of the world, vegetarianism is something they just won’t get. Don’t want to offend a whole Colombian village? I get it. Suspending your ethics temporarily because all you’ve had to eat for the past month is mashed potato? Understood.
However, I disagree with the idea that it is intrinsically wrong to upset a group of people because they all believe the same thing. Yes, you should always be respectful of other cultures. You shouldn’t mock or ridicule people for not behaving the same way as you, if only for your own safety. But you do not have to agree with every cultural practice of every cultural group, simply because you are not from that culture. Furthermore, you should not have to participate in activities that completely undermine your own values.
What if one of their cultural practices is slowly and agonisingly killing a goat and drinking its blood? Or greeting people by punching them in the face? If you’re not allowed to disagree with those practices, or if you cannot choose non-participation, then neither can anyone within that culture, and thus the culture cannot change and evolve. If someone believes very strongly that eating meat is the wrong thing to do, I see little point in guilting them for not eating that guinea pig their host offered them in Peru.
“It’s already dead, so why waste it?”
This is by far the most ridiculous argument of all. For someone to choke down the scraps of meat left on the table simply because they are there makes no sense. No one should eat something they don’t want or need. That is a different kind of wasteful. That is gluttony.
And to argue that throwing away meat is disrespectful to the animal that ‘gave its life for you’? Ok, maybe it is disrespectful in some sense. Maybe it is wasteful. But let me tell you that animal did not ‘give its life for you’. It did not die for your sins. Someone killed that chicken/pig/goat/sheep, whether cruelly or kindly, and you are about to eat it. The animal is dead. It doesn’t give a flying fuck whether you gobble up its carcass or throw it in the bin. Sorry to be harsh, but there you go. There is only one sense in which ‘honouring’ the dead animal is of benefit; that the community attitude towards animal cruelty can be changed for the better. Other than that, it is pure speculation.
Why not just be flexible? It’s not black and white.
Of course it is not black and white. You are free, if you like, to never eat pork, except on Tuesdays, be wheat sensitive only 27 days out of the month and only drink milk ‘when you feel like it’. I’m sure people do it.
But for many people, being vego or vegan boils down to making a black and white decision to save themselves from making a zillion tiny grey decisions each day. ‘No meat’ for example or ‘No meat and eggs’ or ‘No animal products.’ This is a simple way for them to guide their daily eating.
A vegetarian may acknowledge that there are well treated pigs out there, that some crops could be harder on the planet than some herds of animals and that there are better and worse ways to kill and pluck a chicken. But they make the choice not to eat meat/dairy/whatever and they live by that choice.
So, where to from here?
To my mind, the kindest thing you can do for your host is be clear. Ethical eating is evolving. But to your host, ‘Sorry, I don’t eat meat’ is a hell of a more simple/kind/polite/straightforward/easy to digest message than. ‘Sorry, I don’t eat factory farmed pork, food from any of the major supermarkets, non-organic vegetables, and milk makes me feel slightly queasy.’
Just by having an ethical stance on food, it is expected that yours will be perfect. But it doesn’t have to be. If Simon Bryant is on a road trip in the middle of woop woop and buys a mars bar from the 7 11 , he is no less of an ethical eater. If Tammi Jonas comes to my place and eats the factory farmed pork roast I serve her, she is no less of an ethical eater. They are in environments where they have little control over their food choices and they are doing their best.
By the same token, if Tammi refuses my pork roast, sure, I’m kinda embarrassed, but so what? I’ll get over it. If eating that pork roast was going to totally compromise her values and break her heart, I can honestly say I’d rather be mortified than have her eat it.
And when in doubt, you can always just say ‘I’m allergic.’
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Disclaimer:All opinions in this blog are mine, an everyday, real-life person. I do not accept payment for reviews and nor do I write sponsored posts. I do not endorse the content of the comments herein.