http://www.corridorkitchen.com Necessity is the mother of invention. Tue, 23 Feb 2021 23:46:09 +0000 en-US hourly 1 https://wordpress.org/?v=4.0.38 http://www.corridorkitchen.com/2013/02/cafe-review-excelsior-jones-ashfield/ http://www.corridorkitchen.com/2013/02/cafe-review-excelsior-jones-ashfield/#comments Fri, 08 Feb 2013 01:57:29 +0000 http://www.corridorkitchen.com/?p=5032 hub of hipness in a post-industrial wasteland. It also ensures a good mix of truly local customers and those who are willing to really look for their next caffeine hit. A counter intuitive business strategy, but one which has been well established - make your product accessible, but not *too* convenient. Put your small bar down an allyway or behind a suit shop. Plant your flagship Aussie donut store in Penrith. Make your customers hunt around a bit. The rest is history. So to say that Excelsior Jones is off the beaten path/in an unexpected place/not where you’d think would be a tad misleading. It’s exactly where you’d think- in a suburb crying out for a good café, and I’m betting there’ll be plenty more where this came from. ]]> http://www.corridorkitchen.com/2013/02/cafe-review-excelsior-jones-ashfield/feed/ 3