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	<title>Corridor Kitchen &#187; Ashfield</title>
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		<title>Excelsior Jones, Ashfield</title>
		<link>http://www.corridorkitchen.com/2013/02/cafe-review-excelsior-jones-ashfield/</link>
		<comments>http://www.corridorkitchen.com/2013/02/cafe-review-excelsior-jones-ashfield/#comments</comments>
		<pubDate>Fri, 08 Feb 2013 01:57:29 +0000</pubDate>
		<dc:creator><![CDATA[Corridor Kitchen]]></dc:creator>
				<category><![CDATA[Cafés]]></category>
		<category><![CDATA[5 sense coffee]]></category>
		<category><![CDATA[5 senses]]></category>
		<category><![CDATA[Ashfield]]></category>
		<category><![CDATA[attention to detail]]></category>
		<category><![CDATA[breakfast]]></category>
		<category><![CDATA[café]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[espresso]]></category>
		<category><![CDATA[Excelsior Jones]]></category>
		<category><![CDATA[inner west]]></category>
		<category><![CDATA[Sydney]]></category>

		<guid isPermaLink="false">http://www.corridorkitchen.com/?p=5032</guid>
		<description><![CDATA[When it comes to cafes, word of mouth is a very powerful tool. Good word of mouth, before you’ve even opened, allows you to embed you café deep in a suburb, rather than jostling with the rest of the gun baristas for custom on the main drag. Hell, you can even start your own <a href="http://www.corridorkitchen.com/2012/04/the-grounds-of-alexandria/" target="_blank">hub of hipness</a> in a post-industrial wasteland.

<a href="http://www.corridorkitchen.com/wp-content/uploads/2013/02/Originals1.jpg"><img src="http://www.corridorkitchen.com/wp-content/uploads/2013/02/Originals1.jpg" alt="" title="Originals1" width="600" height="600" class="alignleft size-full wp-image-5055" /></a>

It also ensures a good mix of truly local customers and those who are willing to really look for their next caffeine hit. A counter intuitive business strategy, but one which has been well established - make your product accessible, but not *too* convenient. Put your small bar down an allyway or behind a suit shop. Plant your flagship Aussie donut store in Penrith. Make your customers hunt around a bit. The rest is history.

So to say that Excelsior Jones is off the beaten path/in an unexpected place/not where you’d think would be a tad misleading. It’s exactly where you’d think- in a suburb crying out for a good café, and I’m betting there’ll be plenty more where this came from.

<a href="http://www.corridorkitchen.com/wp-content/uploads/2013/02/Originals.jpg"><img src="http://www.corridorkitchen.com/wp-content/uploads/2013/02/Originals.jpg" alt="" title="Originals" width="600" height="600" class="alignleft size-full wp-image-5048" /></a>]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Haberfield’s Primavera, Saturday 22nd October 2011</title>
		<link>http://www.corridorkitchen.com/2011/10/haberfield%e2%80%99s-primavera-saturday-22nd-october-2011/</link>
		<comments>http://www.corridorkitchen.com/2011/10/haberfield%e2%80%99s-primavera-saturday-22nd-october-2011/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 02:45:31 +0000</pubDate>
		<dc:creator><![CDATA[Corridor Kitchen]]></dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Ashfield]]></category>
		<category><![CDATA[Ashfield Council]]></category>
		<category><![CDATA[crave]]></category>
		<category><![CDATA[food festival]]></category>
		<category><![CDATA[Haberfield]]></category>
		<category><![CDATA[Haberfield's Primavera]]></category>
		<category><![CDATA[inner west]]></category>
		<category><![CDATA[Italian]]></category>
		<category><![CDATA[Primavera]]></category>

		<guid isPermaLink="false">http://www.corridorkitchen.com/?p=2386</guid>
		<description><![CDATA[Sydney food bloggers suffer from the paradox of choice. We are presented with so many food choices, trends and fads that sometimes we become paralysed. We can’t decide what to have for dinner. It’s a hard life.

<a href="http://www.corridorkitchen.com/wp-content/uploads/2011/10/1-crowd.jpg"><img src="http://www.corridorkitchen.com/wp-content/uploads/2011/10/1-crowd.jpg" alt="" title="1 crowd" width="600" height="417" class="alignleft size-full wp-image-2387" /></a>

Last weekend, having just finished up <a href="http://www.corridorkitchen.com/the-35-challenge/" target="_blank">The $35 Challenge</a> where there was very little in the way of food choice, I was far from paralysed by this paradox. In fact, I was salivating, and not even necessarily at the variety of food offered up by the harbour city, but at the very concept of choice itself. Now. What to eat first?

<a href="http://www.corridorkitchen.com/wp-content/uploads/2011/10/3-the-locals.jpg"><img src="http://www.corridorkitchen.com/wp-content/uploads/2011/10/3-the-locals.jpg" alt="" title="3 the locals" width="600" height="1066" class="alignleft size-full wp-image-2389" /></a>

I knew exactly where my first foray back into foodie-ville would take me. A week or so ago, after a tip-off from kindred blogger <a href="http://innerwestfoodie.wordpress.com/" target="_blank">Inner West Foodie</a>, I got an email from Ashfield council inviting me to its three upcoming festivals: Ashfield’s Tastes of Asia (Friday night), Haberfield’s Primavera (Saturday) and The Summer Hill Grand Food Bazaar (Sunday), all part of the Crave Sydney Food Festival. Friday I was still on The $35 Challenge and Sunday the inner-west trains weren’t running so I knew I’d be at Haberfield come Saturday. It was to be my only Crave Sydney Food Festival event, and one I’m glad I didn’t miss. Haberfield isn’t a suburb I’ve spent much time in, so I welcomed the chance for a bit of exploration. And with Ashfield Council promising 100% local stallholders (specifically, no gozlëme) I was hooked.

<a href="http://www.corridorkitchen.com/wp-content/uploads/2011/10/4-poster.jpg"><img src="http://www.corridorkitchen.com/wp-content/uploads/2011/10/4-poster.jpg" alt="" title="4 poster" width="600" height="375" class="alignleft size-full wp-image-2390" /></a>]]></description>
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		<slash:comments>10</slash:comments>
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