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	<title>Corridor Kitchen &#187; Joe Black</title>
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		<title>Café Review – Joe Black, Surry Hills</title>
		<link>http://www.corridorkitchen.com/2011/10/cafe-review-%e2%80%93-joe-black-surry-hills/</link>
		<comments>http://www.corridorkitchen.com/2011/10/cafe-review-%e2%80%93-joe-black-surry-hills/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 05:40:43 +0000</pubDate>
		<dc:creator><![CDATA[Corridor Kitchen]]></dc:creator>
				<category><![CDATA[Cafés]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[espresso]]></category>
		<category><![CDATA[Joe Black]]></category>
		<category><![CDATA[Surry Hills]]></category>
		<category><![CDATA[trendy]]></category>

		<guid isPermaLink="false">http://www.corridorkitchen.com/?p=2232</guid>
		<description><![CDATA[The kind of coffee shops I frequent have a well-worn aesthetic that will be some combination of the following: twee/vintage/industrial/dada-esque/retro/postmodern/kitch/European. They will also more than likely have some combination of the following design features: polished concrete floors/high ceilings/mid-century furniture/re-purposed coffee sacks/recycled water bottles/vintage teaspoons/clipboard menus/raw sugar/blackboard paint/recycled timber/mismatched chairs/bare lightbulbs. 

<a href="http://www.corridorkitchen.com/wp-content/uploads/2011/10/592.jpg"><img src="http://www.corridorkitchen.com/wp-content/uploads/2011/10/592.jpg" alt="" title="592" width="600" height="338" class="alignright size-full wp-image-2233" /></a>

I say I don’t like trends or fads, but of course the fact is, I like the ones that suit me. And I recognise that an interior of a café aims to communicate a message. The kind of coffee place I’m drawn to says ‘We take our coffee seriously, but we have a sense of humour. Oh and btw, The shot in your macchiato will be really REALLY short.’ Since I want a veeeery short mach, I ‘read’ the vintage/industrial aesthetic as a guarantee of the kind of ‘product’ I want. This marketing works on me. And I appreciate the aesthetic for its own sake, and of course an interior designer knows that that’s exactly what a customer like me will do.

<a href="http://www.corridorkitchen.com/wp-content/uploads/2011/10/593.jpg"><img src="http://www.corridorkitchen.com/wp-content/uploads/2011/10/593.jpg" alt="" title="593" width="600" height="338" class="alignright size-full wp-image-2234" /></a>]]></description>
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